How does your media product represent particular social groups?

In the design and thought process of making my magazine i had to tackle the problem of what social group and audience that i would be aiming for to be reading my mag. There are many magazines that have very specific aims for audiences such as Metal hammer which is aimed at people who enjoy metal music, commonly known as "Metal heads" or there is Nuts magazine which is aimed at men 18-40 years of age who enjoy female naked flesh. So taking all of this into account and looking at other magazines i decided that i wouldn't like to narrow my audience down too much, i wanted to have quite a wide age range that my magazine would satisfy as well as it being made for both sex's.

The people that would read my magazine would be from 14-30 and be interested in fashion and looking good, as well as enjoying going out to parties and music festivals. I suppose the main way of describing my audience would be teenagers and young adults who enjoy going out and having fun and have a interest in music & fashion. To help myself out with my magazine i looked at some clothing websites to look at some male model pictures which best fitted my audience, for example Ralph Lauren and Jack wills.



To the right is two pictures, the one to the left is taken from the TV series skins and the guy shown dresses and looks alike to my target audience. To show this i have placed Bobby Green from my magazine aside him, both of the people shown in these pictures are fashionable and obviously care about there appearance. They also seem quite cool and laid back because they aren't too bothered about there posture and standing up perfectly straight, instead they prefer to slouch a little bit. Another thing that is similar between the two images is how both of them have a subjective stare to the camera which brings across the message that they aren't scared to show themselves and it almost shows a bit of rebellion.

The lighting in both images is fairly high key and this helps for you to focus on the person more and what they are wearing, on the first image, ambient lighting is shown in the first image because he is outside and therefore it is sun light. On the second image it is artificial lighting made by the room in which it was taken. Although one has a natural lighting source and the other is artificial they both still are nice and bright.

My magazine does give away some messages which would hint on the reader to by more clothing items and accessories because of how all the pictures of people are well groomed and show great appearances and style. This could influence people to by more clothing and therefore this could open up the idea of including clothing firm advertisements inside my magazine. Over all i think there isn't a specific social group for my magazine because anyone could read it, it just depends on if you like the music and the fashion.