Summary of audience research

In my market research I made a questionnaire to determine what people would like inside a college magazine, this worked quite well because going around college I asked random people I don't know and therefore there would be just honest answers. I found out that music magazines were very popular at this stage and most people said they prefer a more simplistic magazine as opposed to one which is too busy. Taking this into account I'm going to make my magazine very slick looking and not very cluttered. Another question I asked was about price and people generally said they would pay a maximum of £2 for a college magazine and they said because its not like it's a mag you can buy in shops because its just for college only, so therefore the magazine would be created at around £1:50 so it would still be affordable. Overall the questionnaire was very useful because it helped me to create my magazine cover and contents to appeal to the taste of the target audience.